Client
Attaac
Services
Strategy
Industrial Design
Design for Manufacturing
Visualization
2022
Danish start-up ATTAAC worked with us in 2022 to design new eco-friendly cycling glasses with improved ergonomics and unique design. A flexible, frame-integrated, mechanism allows users to easily exchange different types of lenses. We collaborated with professional athletes to test prototypes, gather feedback, and implement changes for better performance and comfortable fit. Full glasses are produced out of bio-based material, making them more environmentally friendly.



Optimized for ergonomic fit
for cyclists on a long trip
It started from dozens of sketches on paper, following multiple prototype iterations. Testing with athletes and improving glasses fit to achieve better comfort.




Designed to stand-out
and fit well
It started from dozens of sketches on paper, following multiple prototype iterations. Testing and improving to achieve best comfort





